By 24/7 Media Inc., New York, is exploring the sale of a number of assets including its e-mail marketing company Exactis, sources said.
Mitchell Simmons, a spokesperson for 24/7, said that “We have not many any announcement of the kind that Exactis is for sale.”
However, Simmons acknowledged that the company is “evaluating all alternatives to improve our cash position and that does include selling some assets, but nothing has been decided on at this time.”
Simmons added that the company has also not made any statements with regard to layoffs.
Last month, Tom Detmer, stepped down as president and COO of 24/7 Media to resume his position as general manager of Exactis. CEO David Moore assumed Detmer’s responsibilities until a permanent replacement can be named. The company is still searching for a COO.
Detmer could not be reached for comment.
Detmer’s position change came less than a week after 24/7 Media said that its fourth quarter loss widened sharply and warned of slower growth in coming quarters amid a weak advertising market and slowing economy. Specifically, the company reported a loss of $677.1 million, up from a loss of nearly $13 million one year ago. Revenues of $38.6 million, were down from the previous quarter and nearly flat from a year ago. The quarter ended Dec. 31.
In March 2000, 24/7 Media, New York, agreed to acquire Exactis.com Inc., in a stock-for transaction valued at approximately $490 million.