Month: April 2014
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Digital
IKEA Puts Employees on the Road to Provide Home Makeovers
IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.
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Social
3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn
Get some chatter going on your LinkedIn branded page with these three tips.
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Email
11 Tips for Building Your Email Marketing List
These 11 tips will help you build your email marketing list from the ground up.
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Big Spike in Marketing Technology Use by Progressive B2B Companies
B2B companies are employing marketing technology than ever. This report outlines what you need to know.
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Digital
Hotels.com Campaign is, Well Obvious
Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”
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Data & Analytics
Content Sharing Impacts Vendor Selection: Study
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
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Data & Analytics
Are Your Email Clickthrough Rates Legitimate?
Are you measuring the right click through rate to determine the success of your email marketing efforts?
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Digital
Digital Marketing Comes of Age for CPG Brands
Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.
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Engagement
Why Marketers Must Disrupt the Path to Purchase
Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.