Month: March 2014
-
Data & Analytics
CM Asks…What Are Your Biggest Data Challenges?
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
-
Data & Analytics
Moneyball and Marketing: Challenging Conventional Data Wisdom
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
-
Data & Analytics
Focus on Individual Consumers, Not Campaigns, in Email
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
-
Digital
The Challenges and Opportunities of Native Advertising Formats
What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.
-
Social
Amplifying the Value of Content With Social Distribution
Without distribution, even the best content is more likely than not to be lost in the clutter.
-
Data & Analytics
RPI vs. RFM: Real-Time Value in Software as a Service
Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.
-
Engagement
Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event
Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.
-
Mobile
Don’t Miss the Early-Bird Special! Enter the 2014 PRO Awards by March 18!
You know you’re special! Get the recognition you deserve with a 2014 PRO Award.
-
15 Reasons to Implement Predictive Analytics Now
Save money and time are two reasons to implement predictive analytics now and there are 13 more reasons to share.
-
Social
10 Social Media Bloopers and Quick Fixes
Treating all social platforms the same and posting at the wrong time are two of 10 social media bloopers we all likely make. Here’s quick fixes.