Month: March 2014
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Direct Marketing | Print
Six Factors for Bridging Direct and Brand Marketing
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
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Acquisition
How to Automate Lead Verification
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
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Q&A: Enova’s DeCosmo on Analytics Tech Trends
Chief Marketer recently talked with Joe DeCosmo, the new chief analytics officer at Enova.
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Digital
Tips for Better Triggered Online Campaigns
Here are six tips for improving your triggered marketing efforts, both locally and globally.
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Data & Analytics
Special Report: Following Digital Footprints to Make Sense of All Your Data Points
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
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Engagement
Tech Trends: Wearables, WhatsApp, Instagram and Beacons
At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.
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Data & Analytics
Beyond the Big Data Hype
Look beyond the flood of big data to create models relevant to more targeted online media buys.
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Digital
Amazon Prime Membership Goes Up 25%
This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.
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Social
Tips for Better Social Marketing
Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.
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Engagement
Unlikely Friends—ConAgra and P&G—Pair for Cause Marketing Campaign
ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.