Day: October 6, 2009
-
Advertisers Get Engaged: The Future of TV
Does the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn’t exist before.
-
Reportlinker Offers Chinese DM Overview
Reportlinker has published an overview of the direct marketing landscape in China. More, along with The Globetrotter’s Take, follows.
-
Direct Marketing | Print
Ippolito Joins Utrech As CEO
Michael Ippolito has joined Utrecht Art Supplies as its CEO.
-
Domestic Teleservice Provider Use Jumps: ATA
The largest firms that outsource teleservices are increasingly using U.S.-based firms, according to a new poll from the American Teleservices Association
-
Reynolds DeWalt Acquires RiverView Marketing
Reynolds DeWalt Corp. has acquired RiverView Marketing Consultants, Ltd., a direct marketing services company based in New Bedford, MA.
-
Direct Marketing | Print
HSN Names Ethier CEO Of Cornerstone
Multichannel retailer HSN Inc. has named Mark Ethier CEO of HSNi’s Cornerstone business segment.
-
Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The September 2009 catalog from Talbots features a quote from Katharine Hepburn on the cover, and three new fits on the inside. Outdoor Life magazine offers a