Day: March 24, 2009
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How to Evolve Like Barbie
A lot has changed since Barbie was introduced 50 years ago. To celebrate five decades and a billion units sold, Mattel is rolling out a commemorative doll and conducting an “All Things Barbie” promotional campaign to perk up sagging sales
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Social Media’s Only Rule: Don’t be Boring
There’s a growing conversation about the “rules of social media” and the consequences marketers face should they violate them. But there’s only real rule of social media: don’t be boring
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Is AIG a Tipping Point in this Recession?
The public outcry over AIG bonuses could be a tipping point in the current economic story. Executive bonuses have been a silent problem inside numerous corporations for years. Shareholders have sought input, but their voices have generally gone unheard
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Elisa Steele Named CMO of Yahoo
Elisa Steele has joined Yahoo Inc. as chief marketing officer, effective March 23.
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Direct Marketing | Print
Casual Male Filings Reveal Catalog Circ Changes
Casual Male, which has announced cutbacks in its catalog circulation as it focuses on current customers, had already trimmed its press run from 2007’s levels. More, along with The Snarker’s Take, follows.
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Consumers And Advertisers Outstrip Media Firms In Digital Savvy
Media companies are lagging consumers