Topic
Day: March 1, 2009
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You Can Quote Them…Well, More or Less
Looking back in history, one can wonder how successful certain events would have been if the principals had picked up advertising speak.
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Direct Marketing | Print
The Holes in Dunkin’ Donuts’ Word of Mouth Campaign
Dunkin’ Donuts used word of mouth to promote a new coffee drink. Three out of four markets tested showed a lift.
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Direct Marketing | Print
Cross-Media Campaigns: Are They Worth the Effort?
Cross-media campaigns can offer confident managers a great opportunity to boost ROI. But don’t confuse cross-media with multichannel, as their objective differ.
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Email
E-mail Population is Aging: Survey
A recent Pew serveysays 74% of all Web users overage 64 user e-mail. It is the most popular online activity for this group.
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Engagement
Cream of Wheat Heats Up
Since its purchase two years ago, Cream of Wheat has regained its footing
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Engagement
H&R Block and Others Reach Out to Young Filers
Tax brands are going after young filers with integrated campaigns
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Understanding Trademark Law for Promotion Campaigns
Crucial questions about trademarks in promotional campaigns