Day: March 1, 2009
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Engagement
H&R Block and Others Reach Out to Young Filers
Tax brands are going after young filers with integrated campaigns
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Survey Sheds Light on Vendors’ B-to-B Data and Business Practices
B-to-B firms now have access to new data sources from the Internet. This, coupled with online ordering, gives marketers the ability to search fields, generate counts and place orders instantly.
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Direct Marketing | Print
To Obama, I’m Still Stupid
Hey, everyone! I made history! I am proud to report that I’m the first private citizen I know of to have been officially called stupid in an e-mail from
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Direct Marketing | Print
Listline
NEW LISTS ConstructionProGuide.com Postal and e-mail addresses are available for 287,388 individuals in the construction industry who registered at ConstructionProGuide.com.
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Report: Marketers Place Priority on Nurturing Existing Customers
Nuts and bolts issues like customer satisfaction and retention top marketers’ list of concerns. Worrying about the long tail is a thing of the past.
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Direct Marketing | Print
Financial Woes Continue to Haunt USPS
Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.
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Direct Marketing | Print
Cross-Media Campaigns: Are They Worth the Effort?
Cross-media campaigns can offer confident managers a great opportunity to boost ROI. But don’t confuse cross-media with multichannel, as their objective differ.
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Email
E-mail Marketing Becomes More Customer Oriented
E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let’s review past and present e-mail strategies.
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Engagement
Cream of Wheat Heats Up
Since its purchase two years ago, Cream of Wheat has regained its footing