Day: January 27, 2009
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Graco Hires Leapfrog Interactive for Online Campaign
Leapfrog Interactive has been named agency of record for Graco Children
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Direct Marketing | Print
USPS Names Corbett Executive Vice President, CFO
The U.S. Postal Service has named Joseph Corbett chief financial officer and executive vice president.
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News Briefs
WALGREENS: has named Gregory D. Wasson as CEO, effect Feb. 1. Wasson, 50, will replace Alan G. McNally, 63, who has served as chairman and acting CEO since October
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Email
Epsilon Promotes Bryan Kennedy to CEO
Bryan Kennedy has been named president and CEO of Epsilon, according to a memo from Mike Parks, chairman and CEO of Alliance Data, Data Epsilon
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Digital
Inflection Point Media Launches B-to-B Internet Ad Network
Inflection Point Media (IPM) has launched an Internet advertising network that targets small and medium size businesses, using online search and directory profile data. The network reaches 32 million monthly Web site visitors.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Seeds of Change, an organic seed catalog, is marking its 20th anniversary with tote bag and cap offerings, as well as a wide variety of live plants, herbs, gourmet greens and cover crops featured in its latest mailing. Food for the Poor has created an insert piece which went into the National Catholic Register. The piece seeks to provide food and shelter for people in the Caribbean and Central America. And a recent subscription offer from Vogue Knitting includes a hat pattern freemium and a hard offer of $14.97 for four issues
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Driving Business to an Untapped Market: Automotive Enthusiasts
There are a number of excellent automotive enthusiast mailing lists offered in the marketplace along with vehicle specific mailing lists.
Let’s look at some of the marketing applications for this very exciting data