1-800-Flowers.com Inc. and AmericanGreetings Corp. have formed an alliance that will make the online florist the exclusive floral provider for AmericanGreetings.com’s three Web sites.
The offerings from the sites — AmericanGreetings.com, BlueMountain.com and Egreetings.com — will be accessible via a “Send a Greeting” link on 1-800-Flowers.com’s homepage. In addition, 1-800-Flowers products will be featured in the gift areas of the American Greetings’ sites.
The two companies will share revenue from the relationship. Terms of the agreement were not disclosed.
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