FREE WHITE PAPER:
Cutting Through the Clutter with Relevant Direct Marketing

Executive summary:
In an era of tightening marketing budgets, oversaturated communications channels and expanding media choices, direct marketing's star is on the rise. This white paper charts that rise and describes how more relevant, individual communications drove successful campaigns for Handicap International, U.S. direct marketing cataloger Duncraft, retailer Eastern Mountain Sports in partnership with Gore-Tex® manufacturer W.L. Gore & Associates, the City of Wilmington, Del., and others. Campaign development and results are documented.