White Paper:
Improve Your Customers' Experience by Listening to Unstructured Feedback
Written by: Bob Thompson, CEO, CustomerThink Corp.

Executive Summary:
Customer-centric companies must, above all else, be committed to incorporating the voice of their customers into all aspects of their business. What gems of information are hidden within the customer comments you receive? Examine key findings from a 2007 CustomerThink survey on how businesses are mining unstructured customer feedback. Learn from practicing executives how to best implement a customer analytic solution to gain critical customer intelligence for your organization.

Key Findings from a 2007 Customer Think Survey:
53% of the respondents ranked the following as the top 3 benefits of managing unstructured customer feedback:

• Improving customer experience
• Improving customer loyalty
• Increasing revenue