Relevancy: Critical to Email Marketing Success
Delivering your email to the right person, with the right message, at the right time is critical in ensuring overall email marketing success. According to JupiterResearch, relevance and timing are nearly as effective tools at driving conversions as discounting. In fact, most consumer complaints about email marketing are primarily driven by irrelevant communications.
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Free White Paper: Best Practices for Email Acquisition - Strategies for Growing Your Opt-in List
Our whitepaper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
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Find the Marketing Goldmine in Your Customers' Comments...Uncover What They're Really Saying.
Customer-centric companies must, above all else, be committed to incorporating the voice of their customers into all aspects of their business. What gems of information are hidden within the customer comments you receive? Examine key findings from a 2007 CustomerThink survey on how businesses are mining unstructured customer feedback. Learn from practicing executives how to best implement a customer analytic solution to gain critical customer intelligence for your organization.
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Do More With Less: How to Increase Your Marketing Team's Efficiency
With the next generation of evolving Web and mobile services, a new breed of "on-demand" customers has emerged. Marketers have to respond quickly to keep up with the dynamic and changing needs of this new consumer. Download this complimentary white paper to learn how to maximize the value of your valuable marketing assets by enabling them for consistent content reuse, thereby reducing cost, and speed time-to-market.
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Email Marketing Best Practices: Design Tactics for Improving Deliverability
Email marketers already know that effective email design plays an essential role in branding and has a direct correlation with high clickthrough and conversion rates. However, many marketers overlook the effect that design can have on the deliverability of the actual email message. In light of the increasing use of preview panes, filters and the default blocking of images in popular email clients such as Outlook, Gmail, AOL, we've outlined design best practices that will help you successfully reach your audience.
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Creating Your 2008 Email Marketing Plan: A Quick Checklist
Companies spend a great deal of time planning their offline activities, but often neglect the email-marketing calendar. By dedicating time to construct your email-marketing plan now, your future email campaigns will benefit from utilizing the correct "timing" to ensure emails are more relevant and timely to consumers.
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Staples Test Shows the Power of Highly Personalized Mail
This case history documents an apples-to-apples test by Staples Business Depot comparing its usual direct mail to a digitally printed, personalized campaign made relevant to each recipient. The personalized piece delivered 50 percent more coupon redemptions, 23 percent more sales and a management conviction to use more personalization in the future. A table comparing production costs is included.
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Re-mailing: Targeting Those That Don't Open
Getting your message to the inbox and opened has become a significant challenge for most email marketers. Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open."
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Free White Paper: Is Your Paid Search Paying Off?
Paid Search spending is on the rise. Before you raise that cost-per-click, let's determine if it's working for you. Download this report and receive valuable industry statistics, tips to optimize your paid search initiatives and methods for effectively measuring the success of these campaigns.
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