How Marketers Are Using Promotional Risk Management to Motivate Consumers

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The Consumer Bribe - Go Big or Go Home
How Marketers Are Using Promotional Risk Management to Motivate Consumers

Why do companies dangle incentives like a million-dollar prize for making a half-court shot, or offer consumers the chance to win a $500,000 dream home in an online game? Brands like Sara Lee, Pepsi, and the New York Lottery have increased sales and grabbed customer mindshare through engaging promotions that bribe consumers with an incentive that piques their interest. To do this, it's important to GO BIG!