FREE WHITE PAPER:
Email Marketing Best Practices: Design Tactics for Improving Deliverability

Executive summary:
Email marketers already know that effective email design plays an essential role in branding and has a direct correlation with high clickthrough and conversion rates. However, many marketers overlook the effect that design can have on the deliverability of the actual email message. In light of the increasing use of preview panes, filters and the default blocking of images in popular email clients such as Outlook, Gmail, AOL, we've outlined design best practices that will help you successfully reach your audience.

• Careful Coding
• Simple Design
• Testing Tactics