Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

Technology and the B-to-B Marketer: Five Actions to Take Now for Better ROI Later

Technology accounts for a huge chunk of every marketer's budget today. New research conducted by SiriusDecisions and Chief Marketer reveals where marketers are planning to invest their technology dollars, the staffing resources they need to make those initiatives work, who is control of the tech spend and much more. Megan Heuer, service director of SiriusDecisions, shares the five actions you must take now to improve the ROI of your marketing tech spend. Learn best practices and the skills your staff needs to get a jump on the competition and boost your financial performance.

Download Now

Ten Steps to Effective Email Marketing

Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.This white paper presents ten steps focused on updated strategies and actionable steps designed to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape.

Download Now

What Your CEO Should Know About Master Data Management

Build your business case for MDM with an illustrated, step-by-step approach that shows executives and managers how MDM generates a single, reliable data set to empower customer- and partner- facing teams to improve sales, customer service and channel operations.

Download Now

Insights to Help Advance Digital Marketing

With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.


Download Now

Gaining a Competitive Edge by Better Managing Customer Information in a Multichannel Retail Environment

Explore how retailers can generate a single view of customers who engage across multiple channels—online, in stores, and via call centers, on social media, and mobile devices.

Download Now

Five Tips to Better Digital Customer Conversations

This white paper presents interactive best practice tips to guide you when using conversational marketing tactics for richer, more mutually rewarding brand engagements with your customers. These tips will help mitigate risk while shortening time needed to develop your own interactive marketing competency.

Download Now