FEATURED WHITE PAPERS

Improve ROI with Guru's Guide to Email Marketing Success
Email marketing is highly effective, if done well. That's why we created this handy reference guide.
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Seven Email Marketing Refreshes
Has your email marketing become stale? Are your respondents less engaged than they once were? It's not easy to isolate areas within your email marketing in need of improvement and give them a much-needed refresh.
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Integration - The Holy Grail of Online Marketing
It's complex and costly to conduct online marketing campaigns - resulting in diluted ROI. Save your sanity with a simplified, unified, optimized, and cost-effective solution like Lyris HQ, you get meaningful insight into your online marketing programs - and leave the insanity behind.
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Engage Your Subscribers Using Interactive Media in Email
When referring to email marketing, the terms "relevance" and "engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity. So how can you provide relevance and create engagement?
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Cutting Through the Clutter with Relevant Direct Marketing
In an era of tightening marketing budgets, oversaturated communications channels and expanding media choices, direct marketing's star is on the rise. This white paper charts that rise and describes how more relevant, individual communications drove successful campaigns for Handicap International, U.S. direct marketing cataloger Duncraft, retailer Eastern Mountain Sports in partnership with Gore-Tex® manufacturer W.L. Gore & Associates, the City of Wilmington, Del., and others. Campaign development and results are documented.
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The Need for Ease: Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns
Your customer and prospect's inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.
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Relevancy: Critical to Email Marketing Success
Delivering your email to the right person, with the right message, at the right time is critical in ensuring overall email marketing success. According to JupiterResearch, relevance and timing are nearly as effective tools at driving conversions as discounting. In fact, most consumer complaints about email marketing are primarily driven by irrelevant communications.
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Free White Paper: Best Practices for Email Acquisition - Strategies for Growing Your Opt-in List
Our whitepaper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
Download This Bronto Software White Paper Today!

If you are interested in having Chief Marketer post your white papers, please contact Leslie Bacon, Group Publisher at (203) 358-4145 or leslie.bacon@penton.com for pricing and specs.