Whitepapers

Sponsored by Aprimo: Marketers today are fending off challenges from all fronts. Expectations have never been higher, and the job has never been more complex. From managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive. Find out the trends and leaders driving new Integrated Marketing Strategies....More

Sponsored by Silverpop: Here are 16 ways to help prepare for and thrive in the new database-driven age of marketing...More

Sponsored by Whereoware: Marketing automation provides a solution. It streamlines sales activity, allowing reps to focus their time on only the most promising leads. But how effective is marketing automation at converting these leads into customers?...More

Sponsored by Bronto: Today’s retailers are challenged to keep pace with flash sale and daily deal sites that optimize relevant and timely marketing tactics. To grab the attention of digitally savvy shoppers in this complex and competitive media environment, best-in-class retailers are rolling out cross-channel strategies that engage shoppers through personalized messaging....More

Sponsored by Aprimo: There is no greater responsibility of the Chief Marketing Officer than managing marketing profitability and delivering the greatest return on investment (ROI) from marketing resources. In the 2010 Argyle Executive Forum and Aprimo survey, 27% of CMOs indicated that ROI/accountability requirements are driving the highest degree of change to their marketing strategies. And 39% said the ability to correlate marketing activities to revenues is what's "most broken" in marketing....More