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  • Mar. 27, 2012
    White Paper

    How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships

    Sponsored by Bronto: As a marketer, you are aware that increasing consumer mobile usage means growing mobile marketing opportunities. To engage these connected consumers, retailers are integrating the mobile channel into their marketing strategies with Short Message Service (SMS) campaigns....More
  • Mar. 27, 2012
    White Paper

    Five Tips to Better Digital Customer Conversations

    Sponsored by Aprimo: This white paper presents interactive best practice tips to guide you when using conversational marketing tactics for richer, more mutually rewarding brand engagements with your customers. These tips will help mitigate risk while shortening time needed to develop your own interactive marketing competency....More
  • Mar. 27, 2012
    White Paper

    2012 B2B E-Commerce Survey: Results and Trends

    Sponsored by Oracle: The next decade will be an innovative and demanding one for B2B e-commerce. With this landscape in mind, this white paper publishes the results from a 2011 survey of B2B e-commerce professionals and provides insight into key trends and areas of investment for building an online presence...More
  • Mar. 27, 2012
    White Paper

    E-Commerce & Multi-Channel Fulfillment

    Sponsored by Exel: The white paper discusses how you can gain the supply chain flexibility you need, without adding the costs you don't. Interviews conducted with retailers' revealed the following top three e-commerce supply....More
  • Mar. 27, 2012
    White Paper

    Trends and Leaders Driving Integrated Marketing Management

    Sponsored by Aprimo: Marketers today are fending off challenges from all fronts. Expectations have never been higher, and the job has never been more complex. From managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive. Find out the trends and leaders driving new Integrated Marketing Strategies....More
  • Mar. 27, 2012
    White Paper

    The 20-Minute PPC Work Week: Making the Most of Your PPC Account in Minimal Time

    Sponsored by WordStream: Most small businesses get weak results from PPC for one simple reason: They don’t spend enough time in their accounts. The reality is, you don’t have to spend days or even hours per week working on PPC to make a difference. You can make a real impact on your PPC performance in just 20 minutes per week....More
  • Mar. 27, 2012
    White Paper

    Data Dreamin': 16 Ways to Harness Data to Better Engage Contacts and Drive Revenue

    Sponsored by Silverpop: Here are 16 ways to help prepare for and thrive in the new database-driven age of marketing...More
  • Mar. 27, 2012
    White Paper

    Key Factors to Consider When Going Global with Your eCommerce Initiatives

    Sponsored by Bridgeline Digital: eCommerce is both the vehicle that has accelerated the creation and exponential growth of the largest marketplace in history, and the bond that holds that web-based marketplace together. Those businesses that subscribe to the promise of eCommerce will reap the rewards of its undeniable global influence....More
  • Mar. 27, 2012
    White Paper

    Getting the Most Out of Offline Leads

    Sponsored by Whereoware: Marketing automation provides a solution. It streamlines sales activity, allowing reps to focus their time on only the most promising leads. But how effective is marketing automation at converting these leads into customers?...More
  • Mar. 27, 2012
    White Paper

    Want to Increase Annual Sales by 25%? Think International

    Sponsored by DYMO Endicia: There is a sophisticated yet simple solution that takes the mystery and risk out of international shipping: electronic postage. Download this white paper to learn how you can increase your sales by becoming a "borderless business."...More
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