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  • Mar. 27, 2012
    White Paper

    E-Commerce & Multi-Channel Fulfillment

    Sponsored by Exel: The white paper discusses how you can gain the supply chain flexibility you need, without adding the costs you don't. Interviews conducted with retailers' revealed the following top three e-commerce supply....More
  • Mar. 27, 2012
    White Paper

    Trends and Leaders Driving Integrated Marketing Management

    Sponsored by Aprimo: Marketers today are fending off challenges from all fronts. Expectations have never been higher, and the job has never been more complex. From managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive. Find out the trends and leaders driving new Integrated Marketing Strategies....More
  • Mar. 27, 2012
    White Paper

    The 20-Minute PPC Work Week: Making the Most of Your PPC Account in Minimal Time

    Sponsored by WordStream: Most small businesses get weak results from PPC for one simple reason: They don’t spend enough time in their accounts. The reality is, you don’t have to spend days or even hours per week working on PPC to make a difference. You can make a real impact on your PPC performance in just 20 minutes per week....More
  • Mar. 27, 2012
    White Paper

    Data Dreamin': 16 Ways to Harness Data to Better Engage Contacts and Drive Revenue

    Sponsored by Silverpop: Here are 16 ways to help prepare for and thrive in the new database-driven age of marketing...More
  • Mar. 27, 2012
    White Paper

    Key Factors to Consider When Going Global with Your eCommerce Initiatives

    Sponsored by Bridgeline Digital: eCommerce is both the vehicle that has accelerated the creation and exponential growth of the largest marketplace in history, and the bond that holds that web-based marketplace together. Those businesses that subscribe to the promise of eCommerce will reap the rewards of its undeniable global influence....More
  • Mar. 27, 2012
    White Paper

    Getting the Most Out of Offline Leads

    Sponsored by Whereoware: Marketing automation provides a solution. It streamlines sales activity, allowing reps to focus their time on only the most promising leads. But how effective is marketing automation at converting these leads into customers?...More
  • Mar. 27, 2012
    White Paper

    Want to Increase Annual Sales by 25%? Think International

    Sponsored by DYMO Endicia: There is a sophisticated yet simple solution that takes the mystery and risk out of international shipping: electronic postage. Download this white paper to learn how you can increase your sales by becoming a "borderless business."...More
  • Mar. 27, 2012
    White Paper

    Build Lasting Relationships with Multi-Channel Shoppers

    Sponsored by Bronto: Today’s retailers are challenged to keep pace with flash sale and daily deal sites that optimize relevant and timely marketing tactics. To grab the attention of digitally savvy shoppers in this complex and competitive media environment, best-in-class retailers are rolling out cross-channel strategies that engage shoppers through personalized messaging....More
  • Mar. 27, 2012
    White Paper

    Choosing a PPC Agency: Find the Right Pay-Per-Click Agency for You

    Sponsored by WordStream: This new guide, Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You, will walk through a process to determine which PPC agency is right for you and your AdWords campaigns, arming you with a series of questions to help you make the right decision....More
  • Mar. 27, 2012
    White Paper

    CMO Guide to Integrated Marketing

    Sponsored by Aprimo: There is no greater responsibility of the Chief Marketing Officer than managing marketing profitability and delivering the greatest return on investment (ROI) from marketing resources. In the 2010 Argyle Executive Forum and Aprimo survey, 27% of CMOs indicated that ROI/accountability requirements are driving the highest degree of change to their marketing strategies. And 39% said the ability to correlate marketing activities to revenues is what's "most broken" in marketing....More

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