This webinar will reveal how predictive analytics is changing the rules of marketing and empowering companies to outsmart their competitors.

You’ll hear from recognized predictive analytics experts, see real-world case studies, and learn the predictive marketing strategies that are winning new customers and increasing revenue.

This unique forum includes:

• A live, spontaneous dialogue between Tom Davenport, best-selling author of Competing on Analytics: The New Science of Winning, and Colin Shearer, senior vice president of market strategy for SPSS.
• A special presentation by Tom Davenport on the marketing imperatives that are driving the adoption of predictive analytics.
• A business overview by Colin Shearer of companies that use predictive analytics to drive their successful marketing initiatives.
  

Marketing executives who wish to thrive, or even survive, must be able to accurately anticipate the needs of their customers, target unseen market opportunities, and know which investments and actions will provide the greatest returns. If you want to know how predictive analytics answers these vital questions, please join us for this webinar. Register now!