Social, Mobile and Local: Why They Matter for Email Marketers

Free Live Webinar - Tuesday, January 31, 2012 - 2:00 p.m. ET / 11:00 a.m PT
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Social media has put more control into consumers' hands and in the coming year successful marketers will focus on integrating these channels into existing programs to turn hype into ROI. In this webinar, Silverpop will offer advice for leveraging social, mobile and local “mocial” channels to enhance multichannel marketing campaigns.

• The increasing importance of integrating social and email to increase engagement and conversions
• The rise of location-based marketing campaigns and what this says about the importance of timing and relevancy
• Using social and mobile channels for data collection, hand-raising and lead generation
• Leveraging these “mocial” channels to grow your marketing database
• Getting ahead of the latest and greatest new trends and focusing on what works for your business