|
The ROI of Relevance
" target="_blank">
Want to improve your results and return on investment?
Forget all those fancy buzzwords you’ve heard, and focus on one thing:
Relevance.
The best way to boost your ROI is to create relevant marketing programs that speak directly to your customers.
That means sending messages tailored to their individual needs, triggered by their individual behavior and over the appropriate channels.
How do you deliver communications that are relevant on such a specific level to millions of customers on a daily basis? How do you support thousands of versions across multiple channels? And is it really worth all the effort? Check out “The ROI of Relevance,” a Chief Marketer educational webinar.
You will learn how to:
- Make the business case for more relevant marketing
- Treat your customers as the individuals they are and deepen your relationships with them
- Apply best practices used by industry innovators
- Improve ROI
Our featured experts include:
- Sari Tamilio, VP Interactive Services at MBS, a division of World Marketing
- Andy Frawley, CEO of Click Tactics
|
|
|
|
|
Copyright 2006, Prism Business Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Prism Business Media. |
|
