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Sustaining Consistent Branding Across Regions and Marketing Channels
Say you’ve got value added resellers hungry for marketing material from your home office. And they need it quickly.
Or, you have an overseas subsidiary that needs access to branded content it can translate and customize.
Do you let these outposts create their own material? Not unless you want to kill your brand at the local level. And you can’t send hundreds of overnight packages.
But there are ways around this problem. Learn from thought leaders who have taken big steps to overcome their content woes in this Chief Marketer webinar, sponsored by ClearStory Systems.
Our panelists will tell you how smart companies are creating a virtual workspace for dispersed marketing teams; centralizing and automating the delivery of marketing collateral, video and other content; and making it instantly available to anyone who needs it, even at the farthest corners of the globe.
Think of this process as marketing content management, a way to enable companies to think globally and act locally.
You will also learn:
- How global marketers like Pepsi have found new ways to get localized promotions to market quickly.
- How one company reduced time-to-market and doubled their ROI by streamlining the distribution process of marketing materials to their sales teams.
- How to better leverage your expensive corporate video library by making it available for use by sales teams and other channels.
- How to improve your workflow and revitalize your marketing—both at home and around the globe.
- How to better manage all your contract and outsourced creative staff.
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Copyright 2006, Penton Media. All rights reserved. This
article is protected by United States copyright and other intellectual
property laws and may not be reproduced, rewritten, distributed,
re-disseminated, transmitted, displayed, published or broadcast,
directly or indirectly, in any medium without the prior written
permission of Penton Media. |
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