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UPCOMING WEBINARS

The Predictive Marketing Imperative: Must-Have Techniques for Outsmarting your Competitors
This webinar will reveal how predictive analytics is changing the rules of marketing and empowering companies to outsmart their competitors.

You'll hear from recognized predictive analytics experts, see real-world case studies, and learn the predictive marketing strategies that are winning new customers and increasing revenue....
RECENT WEBINARS

How to Craft and Deliver Lead Generation Webinars
On Demand Webinar - Webinars can be very effective tools for lead generation – but only if they are used correctly. Learn how leading innovators have mastered the key aspects of Webinar planning, delivery and analysis to boost revenue, reduce costs and drive productivity in their organizations....

Drive Media Campaign Performance with Data and Analytics
Knowing what data to use and how to leverage that data is critical to improving the effectiveness of your online media campaigns. Join Suresh Vittal, Senior Analyst at Forrester Research and Ted Shergalis, Founder and GM of Media at [x+1], as they discuss the immediate challenges marketers face today in the online media environment and how to overcome them. Additionally, you’ll learn the 5 steps to utilizing data and analytics in order to drive the performance of your media campaigns. ...

Acquisition 2.0: Acquiring Customers that "Stick"
On Demand Webinar - Acquisition programs are no longer just a one part process. Landing the new customer is only half the battle--keeping them is an entirely different proposition. Customers need different things at different times, so it's critical that you learn how to communicate with them one-to-one. But how do you get all the individual information to communicate at that level? And how can you do that cost effectively? Join Chief Marketer, sponsor Click Tactics, and our panel of experts to find out how. Learn more now...

Top Ten Tips For Successfully Producing Multicultural Brand Imagery
On Demand Webinar - For global companies or multicultural campaigns, sometimes photo shoots in the U.S. just won't cut it. However, managing international model castings, location scouting and photographer selection can be a daunting task for any corporation or agency.
Join us for this powerful and informative Webcast to learn about the Top 10 most important factors when producing multicultural imagery via global photo shoots....

5 Insights from Online Marketing Experts
On Demand Webinar--Want to discover the secret to getting new customers, converting more of them, tracking them effectively, and using the insights you gain from their online behavior to keep them coming back for more? Join Chief Marketer and sponsor WebTrends to get the practical insight you need to continually improve your results. Learn more now...

Leverage your database for many happy returns
On Demand Webinar--Consumers are increasingly ruthless when choosing which email messages to open and which to consign to the "junk" folder. Which category will your marketing communications fall into? Join our panel of experts you'll learn how to build an email database and then use that information to foster relevance and trust with your target market, resulting in better marketing ROI. Learn more...
Brought to to you by: PROMO and Chief Marketer
Sponsored by: Got Corporation


The ROI of Relevance
On Demand Webinar--Want to improve your results and return on investment? Forget all those fancy buzzwords you’ve heard, and focus on one thing: Relevance. How do you deliver communications that are relevant on such a specific level to millions of customers on a daily basis? How do you support thousands of versions across multiple channels? Is it really worth all the effort? Join Chief Marketer, sponsor Click Tactics, and our panel of experts for this educational webinar to find out the answers to these questions and more. View it now...

Sustaining Consistent Branding Across Regions and Marketing Channels
On Demand Webinar--Say you’ve got value added resellers hungry for marketing material from your home office. Or, you have an overseas subsidiary that needs access to branded content it can translate and customize. And they need it quickly. Do you let these outposts create their own material? Not unless you want to kill your brand at the local level. But there are ways around this problem. Join Chief Marketer, sponsor ClearStory Systems, and our panel of experts to learn how to manage your marketing content to think globally and act locally...

This Webinar Is Just for You: How to personalize offers and increase your online conversions
Now Available On Demand--It’s easy to attract consumers to your Web site. The hard part comes when you have to sell them. Too few companies are providing relevant personalized offers online. And the industry conversion rates show it—they’re stagnant despite increasing page views. But some firms have figured out how to convert online prospects using instant analysis and personalization. You can hear what they know by registering now for this Chief Marketer Webinar sponsored by [x+1]....

 
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