IBM Webinar: How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader

Interamerican Motor Corporation (IMC) is a distributor of quality automotive parts. IMC sells more than 60,000 parts and has relationships with more than 250 suppliers from over 40 countries. It’s also a true B-to-B e-commerce leader.

What sets this company apart? IMC boasts a world-class e-commerce strategy that enables it to deliver a superior online experience. The company has taken measures to make its Web site easier to do business with, and that’s improved both customer satisfaction and sales.

You can find out how IMC did this by tuning into our live Webinar on May 20 at 2 p.m. ET. Roger Endo, director of technology for IMC, will discuss his company’s strategies for B-to-B e-commerce excellence. Roger will be joined by Srini Rangaswamy, product manager for IMC’s platform vendor IBM WebSphere Commerce.

You will come away with:

• Strategies to increase online sales with more accurate, personalized product information.
• Recommendations for improving sales personnel and call center productivity.
• Best practices for delivering a superior online experience while reducing customer service costs.

Especially in today's economy, you must make it convenient and engaging for customers to shop from your site. Join us on May 20 to find out how IMC is driving b-to-b online success.