On-Demand Now!
A recent study from Forrester Research shows that marketing technology for campaign management, mobile, and search engine optimization are high on marketers’ wish lists.
As marketers focus more than ever on improving the customer experience, they need technology to not only help them automate and measure, but to drive increased revenue. But thanks to a lack of budget and hard ROI analysis, there’s a constant struggle to make the business case for these important purchases.
Join Suresh Vittal, vice president and practice leader, Forrester Research as he discusses his recent research on marketing technology adoption and the buying process. He’ll share key pain points for marketers today and how automation can help. And, he’ll offer his thoughts on how marketers can get C-suite buy-in. He’ll be joined by Kristin Hambelton, vice president of marketing, Neolane who will highlight the benefits of automating your marketing operations, and offer resources to help you make your business case.
SPONSORED BY NEOLANE
