Did you think that online video was only for teenagers? Not quite true- it's also being used by savvy B2B marketers.

When today's business customers visit a website, they expect to find video. If it is not there, they notice that something is missing.

How can you incorporate video into your online marketing mix? Find out on March 19 by tuning in to a Chief Marketer Webinar sponsored by Brightcove.

Our speakers will show you how video works at every stage of the customer lifecycle – from market awareness to customer advocacy. They'll provide real-world examples of how companies use online video to provide value and increase their ROI. You will hear how the Rhode Island School of Design (RISD) is using online video to attract, engage and convert new students and professors.

You'll learn how online video can help you:

• Attract new visitors to your site, engage your audience and build your brand.
• Serve your customers and move them to the next stage.
• Connect with prospects and customers by bringing your products and services to life.
• Increase the stickiness of your site by adding information that compels visitors to learn more.
• Build customer loyalty. They'll also share some concrete steps you can take to begin using video on your site today.

Want to start a video program or improve one you already have?

Log in on March 19 at 2 p.m. EST.