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The ROI of Relevance
BIOGRAPHIES:
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Sari Tamilio
VP, Product Management, Interactive Services
MBS, a division of World Marketing
Sari is responsible for all aspects of the development, delivery, execution, and enhancement of advanced services offered through MBS’ Interactive Marketing group. Her recent achievements include the implementation of MBS’ proprietary email system and the integration of Web-based shopping cart technology with our order processing and fulfillment systems. With 16 years of direct marketing experience, Sari combines a strategic focus with technical expertise to help our clients achieve success through innovative marketing programs. She is an active member of the DMA Research Council and the Direct Marketing Association and is on the operating committee of the Marketing Technology and Internet Council. She holds a BS in Marketing and an MBA in Business Computer Information Systems from Hofstra University.
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Andrew Frawley
CEO
Click Tactics
Andrew Frawley, a recognized thought leader in analytic CRM, data integration, data warehousing, and database marketing, has over 20 years of operational experience.
Prior to Click Tactics, Frawley founded and served as president, chairman and CEO of Exchange Applications, a pioneer in analytic CRM. He also founded Grant & Partners, a consulting firm centered on customer-focused business strategies, and MarketPulse, which created one of the first analytic CRM offerings.
Frawley received a B.S. in Finance from the University of Maine and earned an MBA from Babson College. He currently serves on the board of WhyData and is an advisory board member for Centrport and Redbird Systems.
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Ray Schultz
Editorial Director
DIRECT
Ray Schultz, the editorial director of DIRECT magazine, has been covering direct marketing for 20 years. He joined DM News as a freelance reporter in 1981, and was named editor in 1986. He moved to DIRECT as editor in 1994. Shortly after joining DIRECT, Ray started DIRECT Newsline, the industry’s first daily online newsletter. In 2001, he won a Silver Apple Award and in 2002 was named List Leader of the Year by the Direct Marketing Association List Council. Prior to covering the DM beat, Ray wrote for the New York Times Magazine, National Lampoon, the Soho Weekly News and the East Village Other. He is now writing a book on the history of direct mail.
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