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Sustaining Consistent Branding Across Regions and Marketing Channels
BIOGRAPHIES:
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Jeff Kosiorek
Corporate Communications Manager
TAC
Jeff has 15 years of experience in marketing and communications management. In his role as manager of corporate communications at TAC, a worldwide leader in building automation solutions, he is responsible for developing and implementing strategic global communications programs aimed at increasing efficiencies in the company’s marketing operations. Prior to TAC, he was director of marketing at Inforonics, where he wrote and executed marketing plans and managed the product marketing, direct marketing and marketing communications operations. Before that, he worked as marketing manager for Edgil Associates, Inc. a provider of software for the newspaper publishing industry, and at Orion Electronics where he was a marketing representative for their electronic component packaging division.
Jeff received a B.A. in Communications from Westfield State College, a M.S. in Innovation and Technology from Boston University, and conducted post-graduate work in marketing management at Harvard University.
Jeff has spoken at several technology-related events and has been quoted in numerous publications including Information Week, Seybold Publications, DIRECT, Boston Business Journal, and The Boston Herald.
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Nancy Ross
Partner
TracyLocke Advertising
Nancy has been with TracyLocke for 10 years, first as an Executive Creative Director; then as Director of the in-house production resource, N-Gen Studios; and now as the Director of Field Services providing headquarters-based business support for the TracyLocke organization focused on serving Pepsi Field.
The TracyLocke Pepsi Field organization serves produces over 12,000 print-ready mechanicals a year, over 400 client presentations, and facilitates numerous on-site events across the North America.
Nancy spearheaded the development of TracyLocke's on-line Digital Asset Management system--TheLibrary@TracyLocke, and was the driving force behind the creation of TracyLocke Pronto, a field solution that facilitates faster time to market and lower costs. Nancy is presently focused on leveraging current technologies to get still faster and cheaper, while simultaneously protecting the brand integrity of leading brand clients such as Pepsi, Pizza Hut and Frito Lay.
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Susan Worthy
Vice President, Marketing
ClearStory Systems
Susan Worthy is ClearStory Systems’ Vice President of Marketing. With a successful 18-year track record, she has established market leadership, high-impact sales programs, and brand identity for technology companies. Susan works closely with ClearStory clients including Sony, Bristol-Myers Squibb, Mannington Mills and others. She helps them quantify and champion the value of their investment in marketing content management to both internal and external audiences.
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Ray Schultz
Editorial Director
DIRECT
Ray
Schultz, the editorial director of DIRECT magazine, has been
covering direct marketing for 20 years. He joined DM News as
a freelance reporter in 1981, and was named editor in 1986.
He moved to DIRECT as editor in 1994. Shortly after joining
DIRECT, Ray started DIRECT Newsline, the industry's first
daily online newsletter. In 2001, he won a Silver Apple
Award and in 2002 was named List Leader of the Year by the
Direct Marketing Association List Council. Prior to covering
the DM beat, Ray wrote for the New York Times Magazine,
National Lampoon, the Soho Weekly News and the East Village
Other. He is now writing a book on the history of direct
mail.
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