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Acquisition 2.0:
Acquiring Customers that "Stick"
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Douglas J. Newell
CEO and Founder
Calexus Solutions
Doug has been recognized as an innovator in the world of analytics. His breadth of knowledge in data mining and application of various analytic technologies to business problems comes from having led analytic teams in the financial services, ISP, retail, telecom, travel, and automotive industries. As the CEO and Founder of Calexus Solutions his organization specializes in developing and imbedding sophisticated analytics into existing business processes. These solutions optimize marketing, risk management, fraud detection and asset valuation.
He is also President and Founder of Genalytics, Inc. which automates the process of building predictive models for targeted marketing. Doug provides vision and direction to drive these organizations bringing over 28 years of complex data analysis experience.
Prior to his current roles, Doug founded Tessera Enterprise Systems and its European subsidiary, Tessera GmbH. Earlier in his career, he served as Vice President of Analytics and Consulting for Epsilon Data Management, Inc./American Express which grew to become one of the direct marketing industry's largest and most capable analytic teams.
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Andrew Frawley
CEO
Click Tactics
Andrew Frawley, a recognized thought leader in analytic CRM, data integration, data warehousing, and database marketing, has over 20 years of operational experience.
Prior to Click Tactics, Frawley founded and served as president, chairman and CEO of Exchange Applications, a pioneer in analytic CRM. He also founded Grant & Partners, a consulting firm centered on customer-focused business strategies, and MarketPulse, which created one of the first analytic CRM offerings.
Frawley received a B.S. in Finance from the University of Maine and earned an MBA from Babson College. He currently serves on the board of WhyData and is an advisory board member for Centrport and Redbird Systems.
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Ray Schultz
Editorial Director
Marketing Media Strategies Group
Penton Media
Ray Schultz is editorial director for the Penton Media’s Marketing Media Strategies group. He is responsible for DIRECT, Multichannel Merchant, PROMO and Chief Marketer. Ray started covering direct marketing as a reporter in 1981, and later served as editor of both DIRECT and DM News. His work has appeared in the New York Times Magazine, National Lampoon and Soho Weekly News.
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