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Acquisition 2.0:
Acquiring Customers that "Stick"
Acquisition programs are no longer just a one part process. Landing the new customer is only half the battle--keeping them is an entirely different proposition and what we're calling Acquisition Version 2.0.
Today, companies need to prove themselves to customers everyday, not just on the first day. And the more you can target which product your customer needs at exactly the right time, the better your chances are of convincing them that you have the "solutions" they want across product lines and service offerings. Because not every customer needs the same thing at the same time, it's critical that marketers learn how to communicate with the individual customer, one-to-one, often leveraging hundreds, sometimes thousands of unique and tailored dialogues, each with its own personal product or service path.
But how do you get all that individual information? How many versions do you really need? And how do you do that cost effectively? Register now for "Acquisition 2.0," presented by Chief Marketer and sponsored by Click Tactics.
You'll learn how to:
- Develop automated programs that leverage individual behavioral and personal customer data
- Create unique, right offer/right time direct marketing campaigns
- Increase retention and decrease attrition
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Live Webinar
Thursday
April 26, 2007
2:00 PM ET | 11:00 AM PT
Douglas J. Newell
CEO and Founder
Calexus Solutions
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Andrew Frawley
CEO
Click Tactics
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Ray Schultz
Editorial Director
Marketing Media Strategies Group
Penton Media
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