Join guest speaker Fatemeh Khatibloo, Senior Analyst at Forrester Research, Inc. and data-driven marketing expert David King of Fulcrum as they explain how to overcome these challenges and avoid common pitfalls
Free Live Webinar - Tuesday, October 25, 2011 - 2:00 p.m. ET / 11:00 a.m PT
These days it almost seems as there is a new marketing channel is invented every day. Each new channel provides a new opportunity to engage customers and prospects in fresh ways, but at the same time introduces challenges around data integration, customer intelligence, and integrated marketing. Join guest speaker Fatemeh Khatibloo, Senior Analyst at Forrester Research, Inc., and data-driven marketing expert David King of Fulcrum as they explain how to overcome these challenges and avoid common pitfalls. They'll cover real-world marketing considerations, best practices, and practical solutions for mastering the complexity of cross-channel marketing.
Marketers will learn key strategies for addressing:
- Data: Learning to control data and build it into a strategic asset for cross-channel marketing
- Customer intelligence: Using analytics to generate powerful insights that drive more effective cross-channel programs
- Relevance: Turning data and insights into communications that engage customers and drive purchases
- Investment: Making the right investments in technology and processes that generate the greatest benefits
- Internal communications: Making a compelling case for investments to C-suite executives and communicating success stories to the enterprise
