Enhance Your E-mail With Social Media Marketing

Enhance Your E-mail With
Social Media Marketing

Register now for this informative live webinar

E-mail is more popular than ever in this down economy, thanks to its cost-efficiency, immediacy of results and high ROI.

Social media is also on the rise as a powerful tool. On its own, it can be used to message to your target audience much like e-mail marketing.

That’s not to say social media will make e-mail marketing obsolete—it won’t. The two mediums are very complementary: Social media marketing can help e-mail marketers get beyond a "batch and blast" mentality and grow their opt-in list, while e-mail can help fuel activity on social media networks that benefit all areas of the business. The two powerful channels are even more effective when integrated.

But adding social media marketing into the e-mail mix can be daunting. Is it right for your business? Where do you start?

That’s where our Webinar comes in. Join us on Tuesday, July 28 at 2:00 p.m. EST to learn how to successfully integrate e-mail marketing and social media.

This Webinar will include:

• An overview of social media and how it enhances e-mail marketing
• Why everyone from CMOs to Marketing Managers should consider incorporating social media marketing into the mix
• How marketers can leverage social media marketing (SMM) to achieve common objectives such as: brand-building, customer acquisition
  and retention, product launches and more
• Specific examples of how to integrate e-mail and social media to create more viral and effective e-mail campaigns
• Tips from a  “real-world marketer,” who will share examples of successfully integrated e-mail and SMM campaigns

Speakers:

• Ken Magill – Moderator, Senior Editor,
  Chief Marketer
• Karen McNaughton, Director of Marketing,
  In-Touch Survey Systems
• Blaine Mathieu, Chief Marketing Officer,
  Lyris, Inc.

What’s more, after the Webinar attendees will receive a free copy of the Lyris Social Media Marketing Guide, a perfect complement to the Webinar, and a useful takeaway for every member of your marketing team.