Joanne K. Bradford has joined Yahoo! as senior vice president of U.S. Revenue and Market Development. In this newly created role, Bradford will oversee sales, market development for advertisers, small Business and Yahoo! HotJobs. She will report to Hilary Schneider, executive vice president of Yahoo! U.S.
Prior to joining Yahoo!, Bradford was executive vice president of National Advertising Services for Spot Runner, Inc. Before assuming her role at Spot Runner, she led global product and platform development, content and programming, business development, product management, marketing and branded entertainment for Microsoft’s MSN business. During her tenure with Microsoft, she also served as the corporate vice president of Global Sales and Marketing and chief media revenue officer for Microsoft Digital Advertising Solutions across all Microsoft properties.
Separately, David Karnstedt, senior vice president of U.S. Sales, has decided to leave Yahoo! to pursue a new opportunity, according to the company. Karnstedt, who resigned from the company earlier this summer, has been working with Schneider on the transition process.
Karnstedt plans to leave Yahoo! on Sept. 16 to become an executive in residence at a Silicon Valley venture capital firm.
“David has been a strong leader and major contributor to Yahoo!’s success over the years and I want to thank him for his leadership and dedication to our employees and customers,” said Schneider in a statement. “On behalf of Yahoos everywhere, we wish him great success in the next chapter of his career.”
