iCrossing, a global digital marketing agency has launched several destination Web sites for Vail Resorts' properties.
The new sites mark a continuation in iCrossing’s relationship with Vail Resorts. Last year, iCrossing launched http://www.snow.com, an entry point for all five Vail Resorts mountain resorts. Like snow.com, each individual Vail Resorts site was built from the ground up for search visibility and usability based on extensive research into the online behavior and needs of Vail Resorts' customers.
The creative design and copy reflects the uniqueness of each resort brand through tone and style, and helps the user book a ski vacation appropriate to his or her needs. As vacation planning is rarely an impulse purchase, users can save their settings and revisit at a later time.
The five sites cover Vail Resorts’ Colorado properties (Vail, Beaver Creek, Breckenridge and Keyston) as well as its Heavenly location, which is located in Nevada and California.
All of the sites feature simple navigation to videos, current ski conditions and live Web cams. The site architectures were designed to be built on a common platform to greatly increase efficiency in maintaining and updating the sites and eliminate redundancies in vendor contracts for data feeds.
