Elisa Steele has joined Yahoo Inc. as chief marketing officer, effective March 23. She is responsible for Yahoo’s brand, global marketing strategy and marketing functions including brand marketing, audience marketing, corporate communications, insights, policy and privacy, community affairs, and related central teams.
She reports to Yahoo! CEO Carol Bartz.
“Yahoo!’s marketing strategy and teams have become decentralized over time – hiring Elisa in the CMO role will quickly mobilize our plan to integrate the function globally and more effectively represent the Yahoo! brand.” said Bartz in a statement.
Prior to joining Yahoo Steele was senior VP of corporate marketing at NetApp, where she led the company’s global brand strategy including global communications, corporate relations, and integrated marketing functions. Her work at NetApp included strategically repositioning the brand in the category and a major global relaunch.
Before NetApp, Steele led Sun's integrated marketing and merchandising organization, where she was responsible for global go-to-market initiatives, campaign execution, events, online marketing, and installed base marketing. Steele also led several other marketing functions at Sun. Her professional experience also includes management positions at iPlanet eCommerce Solutions, JavaSoft, and AT&T.
