E-Dialog, an Internet marketing services firm, has acquired MBS, a database marketing services firm, for $22.5 million.
MBS will operate as a subsidiary of E-Dialog and its executive team will remain intact.
"With this acquisition, E-Dialog said it could offer clients a database engine that reveals consumer behavioral patterns through e-mail, direct mail, mobile devices, social networks, e-commerce, telemarketing and at retail point-of-sale.
"The acquisition of MBS strengthens E-Dialog’s distinctive position of providing marketers with an operational, multichannel view of the customer in order to understand customer behavior and preferences in real time,” said Lissa Napolillo, president of MBS, in a statement. “This will reveal the best opportunities for consumer engagement and enable marketers to conduct highly relevant customer interactions that lead to increased customer loyalty across all channels.”
