KERN
Clients Include: DIRECTTV-B2B Division, T-Mobile, MERCK, Symantec, CFA Institute- Website: http://www.kernagency.com
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Contact:
Scott Levine
Kern – Woodland Hills, CA-based KERN designed an entirely new B2B channel for Merck to support a new weight loss product aimed at health care professionals. An educational microsite was developed, as was an advanced lead nurturing operation. Everything was created and deployed within four months of approval. These efforts are supported by enhanced analytics and optimization services designed to give clients real-time measurement of campaign performance.