These days, teleservices could be just what marketers need
A slumping economy challenges businesses to come up with strategies that deliver financial results fast. Teleservices programs can be a solid solution for these lean times.
Here are 10 reasons why.
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A teleservices marketing campaign can be ramped up and executed quickly. Within a few weeks, a team of trained reps can be on the phone contacting prospects with compelling sales propositions.
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Teleservices efforts are highly controllable and transparent. Real-time data enables marketers to continuously track a program's progress toward its sales goals.
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With careful monitoring, a campaign's target audience, sales script, or offer can be changed on the fly, making it easier to steadily improve performance.
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With a teleservices program, there are no up-front production costs that need to be overcome before a return on investment is realized.
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Inventories tend to rise when the economy falters. A teleservices campaign is one of the most effective ways to move product quickly — generating revenue and lowering carrying costs.
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Receivables often slow down during difficult financial periods. A teleservices reminder program to slow payers can boost cash inflow significantly.
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When money is tight, many people stay at home rather than going out for meals and entertainment. As a result, these consumers are more easily reached by phone. This can only increase the productivity of a good teleservices campaign.
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Similarly, in this environment more people need jobs. Teleservices companies can benefit from the availability of highly qualified call-center candidates.
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Outsourcing a sales campaign to a teleservices partner reduces a company's operating costs — for salespeople, space, travel and other overhead expenses.
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Teleservices can build brands. Skilled reps speak to consumers in the brand's “voice,” enhancing its image as they pull in sales.
ART CONWAY is president and CEO of telemarketing services firm DialAmerica, Mahwah, NJ.
