American Seeds Acquires Telemarketer of Seeds

American Seeds Inc. has purchased for $50 million Fielder's Choice Direct, a unit of Landec Corp. based in Monticello, IN.

The transaction closed on Dec. 1 and includes a call center and Landec's Fielder's Choice and Heartland Hybrids brands. Together both brands account for more than 1% of corn seeds sold to U.S. farmers.

American Seed is a subsidiary of the agribusiness giant Monsanto Co. It sells seed primarily through telemarketing.