Technology Archive
Survey Shows Kinks in Many Supply Chains | Survey Shows Kinks in Many Supply Chains | Survey Shows Kinks in Many Supply Chains | Rattled Chains of Command
Most companies don't have a handle on their marketing supply chain, and that's a costly mistake, according to a new study from the CMO Council. No one...
Green Strategies Can Grow Operations Savings | Seeds to Sow
Marketers wondering how to implement green practices in communications and operations have a number of easy yet effective tactics at their disposal. Replace...
Wells Fargo Hitches Its Wagon to Streamlined Marketing Process | Automation, Ho!
Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times...
7 Myths CMOs (and Their Bosses) Gotta Stop Buying
Here's seven myths that CMOs and their bosses truly need to stop believing if they want to get the most out of marketing in today's world...
Beyond the Browser: Designing for the Ambient Technology Revolution
When you stop to think about it, we've been designing for the same PC user interface for nearly 25 years. But as the Web—and portable digital devices—continue to evolve, its pretty safe to say the next 25 years won't look like the last...
Is the iPhone Already Losing Ground?
Quick–name another smart phone besides the iPhone. The Blackberry, maybe? Yesterday’s news. But how long will consumers stay with Apple’s hot product? ...
Get SaaSy to Compete in Interactive Marketing
Sure, most marketers consider themselves part of the fast-changing, celebrated, knowledge-based economy. But they can learn a lot from those Rust Belt heavy-metal companies that managed to survive an upheaval of their own. When globalization uprooted American industry, manufacturers and distributors rapidly turned to technology—and ultimately the Web—to reshape their processes. Learn how SaaS may do the same for marketers....
Insourcing Versus Outsourcing: The Challenge of Today's Multichannel Marketer
Marketers do a good job at handling their in-house systems on a daily basis. But do they have the skill sets to access and track customer behavior? Michael Caccavale offers a primer on what marketers should consider about outsourcing...
Using State Machines to Manage Customer Relations
If today's marketing is supposed to be all about customer management, why are the predominant products called "campaign management" solutions? Many systems ignore the fact that customer management is a process, not a disconnected set of communications. Click here to learn how technology is catching up to real world customer management needs....
Spry Idea: How Agile Development Can Work for Marketing
Prior to the advent of the agile development model, software programmers were slow to deliver value to the customer. They weren't responsive to changes, and didn't easily incorporate new ideas, stifling creativity in the process. Can the concept of agile development be applied to creating marketing content? ...
Please Join Us: Automation Helps Group 1 Boost Webinar Effectiveness
Like many marketers, Pitney Bowes Group 1 Software has shifted a significant portion of its promotional efforts online. An automated lead management suite from Eloqua is helping Group 1 make the most of prospects gathered through efforts like an e-newsletter and Webinars. ...
Channel Integration: Multiple Languages, Seamless Conversation
Communication that combines multiple languages, allowing each to do what it does best, echoes a vision for how integration technologies and new customer-interaction platforms ...
B-to-B Marketing: Getting Through
(Direct) Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn't mean there aren't plenty of hot new ideas to help b-to-b companies better acquire and retain customers. ...
Keeping Your Eye on the Web 2.0 User
(Multichannel Merchant) An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs. Managing your site for effectiveness requires that your team master a steadily expanding skill set: ...
Marketers as High-Tech Storytellers
Web 2.0 will be about telling stories in the service of marketing to consumers: That's the message that attendees at the Direct Marketing Association's annual meeting heard in a keynote speech...
Who'd Have Thunk It? Biometrics As Marketing Tool
Using biometrics—fingerprint authentication technology--to speed up retail transactions was supposed to save companies time and money. But for some retailers, processing sales through fingerprints is turning into an effective marketing tool as well....
