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Measurement and Media Planning are Key to Online Video SuccessCongratulations! Your online video went viral! People are watching it repeatedly and reposting it all over the Internet. But what does it all mean? How... |
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Digital Shopping Technology Primer
Invest in digital shopping technologies that prove successful, fund those that emerge with potential, use caution when testing early stage technologies, and fix or halt programs that don't show results...
Measurement and Media Planning are Key to Online Video Success
Congratulations! Your online video went viral! People are watching it repeatedly and reposting it all over the Internet. But what does it all mean? How...
Wells Fargo Hitches Its Wagon to Streamlined Marketing Process | Automation, Ho!
Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times...
2D Barcodes Breakthrough Marketing Campaigns | Codes About to Break
Face it: If you use your mobile phone mostly for talking, you're old Today's phones are morphing into Swiss Army knives of communications capabilities,...
Green Strategies Can Grow Operations Savings | Seeds to Sow
Marketers wondering how to implement green practices in communications and operations have a number of easy yet effective tactics at their disposal. Replace...
Survey Shows Kinks in Many Supply Chains | Survey Shows Kinks in Many Supply Chains | Survey Shows Kinks in Many Supply Chains | Rattled Chains of Command
Most companies don't have a handle on their marketing supply chain, and that's a costly mistake, according to a new study from the CMO Council. No one...
Marketing Supply Chains Full of Kinks: Survey
Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake, according to a new study from the CMO Council....
The Next Revolution: Cloud Computing and Web 3.0
The implications of the shift to Web 3.0 are far reaching not only for consumers but also businesses, especially software publishers and other high-tech companies with a significant Web presence....
A Good Plan From the Start Makes All the Diffrence For Operations
Sure, if at first you don't succeed, try, try again. But isn't it a better idea to get it right the first time? That's where a strong marketing plan comes...
The Basics of Document Security for Marketers
As a marketing professional, your team spends countless hours and resources to create strategy presentations, marketing campaigns and other collateral. Your entire work now resides in just a few documents, whether they are Word files, Excel sheets or PowerPoint presentations, making it crucial they are not lost. ...
