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Shopkick, CPG Power Brands Sign First Check-in Partnership with Supermarket Chain
Location-based app Shopkick and CPG brands such as Kraft Foods, P&G and Unilever will offer rewards to Giant Eagle loyalty shoppers for buying product, not merely scanning bar codes...
Users Prefer Tablets to Smartphones for Mobile Shopping
A new report from Forrester Research finds that more than half of US consumers who own both a tablet device and a smartphone say they prefer to shop via the tablet...
B-to-B Data, Automation Benefits Available For Marketers Willing To Do Legwork
Bernice Grossman has a message for business-to-business marketers starting to explore the mobile and social media channels: Slow down, and review some fundamental data opportunities which are largely being overlooked....
Using Technology to Improve Your Marketing Ecosystem
From the CMO Council research study, "Unify to Multiply Marketing Ecosystem Effectiveness," here are 10 ways to create value for your marketing ecosystem:...
Keeping Score: When Processing Leads, Remember Not All Customers are Created Equal
When a company employs a marketing automation system to score its incoming leads, it begins assigning points to prospects based on their activity. But,...
Software Tool Marketer Goes the Wiki Route
YOU CAN HAVE THE GREATEST LOOKING WEBSITE IN THE WORLD, with the highest quality content possible. But if your prospects can't find what they're looking...
Get Your Train on Track
With budgets being watched more carefully than ever, putting a tighter rein on the demand chain for marketers is more important than ever. We keep coming...
In Search, Size Matters: Make Sure Your Automation Investment is on the Right Scale
When looking at what tools you need to automate your search engine marketing operations, make sure you're selecting the tools right for the size and scale...
The Case for Digital Technology Integration
If time equals money, and improved processes equal time, it’s easy to see what benefit integrating your digital technologies and data can provide to your business—especially if the result will help fuel deeper engagement with your customers....
Don't Let Too Much—or Too Little—Content Stall Your Marketing Automation Plans
Embarking on a marketing automation initiative can be a daunting task. If you're trying to nurture leads, you need something to offer these prospects...
