FREE SPECIAL REPORT:

The Opt-Out Opportunity

Executive summary:
They generally think people opting out of their e-mail communications is a negative event and treat it as such. As a result, many bury the federally required instructions and link in a heavy block of four- or six-point type at the bottom of the message.

Also, improving the handling of unsubscribes is an easy task to push down to the bottom of most marketing executives’ to-do lists, said John Harrison, senior vice president of product strategy and client services for e-mail service provider Yesmail.

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