Chief Marketer » Special Reports » Lyris Special Report: It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability

Lyris Special Report: It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability

Sep 28, 2009 4:39 PM

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	It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability
	eSpecial Report


	Download the full eSpecial Report It Matters What They Think

		Executive summary: Sure, it’s fab to have a great subject line and boffo content. But if your e-mail doesn’t even make it to your recipient’s inbox, none of that matters one bit. Beth Negus Viveiros reports on what key factors have an impact on your deliverability rates, including online reputation, SEO, authentication, customer engagement and data quality. And, if you’ve been convinced there’s an ISP problem-solving batphone or believe confirmed opt-in recipients will never hit the spam button, think again. We’ll show how some common beliefs about deliverability are really just fractured e-mail fairy tales.


	Download the full eSpecial Report It Matters What They Think

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It Matters What They Think

Sure, it’s fab to have a great subject line and boffo content. But if your e-mail doesn’t even make it to your recipient’s inbox, none of that matters one bit...

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