Executive summary: So you say you want to make social media part of your integrated media campaign, but you can't figure out how to make it profitable. E-mail may be your ticket into the in-crowd. As Beth Negus Viveiros reports, many marketers are using e-mail to help boost the ROI of their fledgling social engagements.
Read what metrics you should consider, what techniques work and what mistakes you should avoid.
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Sure, it’s fab to
have a great subject line and boffo content. But if your e-mail doesn’t
even make it to your recipient’s inbox, none of that matters one bit...
