Sure, it’s fab to have a great subject line and boffo content. But if your e-mail doesn’t even make it to your recipient’s inbox, none of that matters one bit. Beth Negus Viveiros reports on what key factors have an impact on your deliverability rates, including online reputation, SEO, authentication, customer engagement and data quality...
Better Together: E-Mail and Social Media
You probably want to increase response to your e-mail marketing campaigns. And, you probably also want to boost consumer engagement with your social media efforts. Pair the two together and you’ve got a winning combination...
The Opt-Out Opportunity
They generally think people opting out of their e-mail communications is a negative event and treat it as such. As a result, many bury the federally required instructions and link in a heavy block of four- or six-point type at the bottom of the message...
A Happy Marriage: E-Mail and Social Media
So you say you want to make social media part of your integrated media campaign, but you can't figure out how to make it profitable. E-mail may be your ticket into the in-crowd. As Beth Negus Viveiros reports, many marketers are using e-mail to help boost the ROI of their fledgling social engagements. Read what metrics you should consider, what techniques work and what mistakes you should avoid....
