Search Results for: short-and-sweet

Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain.  Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar […]

  Tuesday October 28, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. As football remains in full swing, the NBA made a triumphant return while debuting its new media rights deals with NBCUniversal, Prime Video and longtime partner Disney. The NHL began its 2025-26 season as well, and it won’t […]

Small business SunBug Solar got big time marketing exposure
with an advertising takeover of Boston’s TD Garden.

For brands to maximize the ROI for their mobile collateral,
they must bear in mind the specific challenges of mobile devices.

Check out these tips to write with impact to create irresistible content
and bolster click-through rates and brand loyalty.

Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.

Rescue Chocolate used easy video-building tools and pre-existing content to bring a piece of video together in its own way.

To capitalize on the shopping-mania about to descend, make sure your email marketing campaigns are designed so that potential customers can’t resist opening them.

Matt Rand, Chief Creative Officer, Archer Malmo, talks candidly about the changing role of the ECD, working with Millennials and the technology craze.

Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.