Milwaukee Electric Tool may be a 90-year-old brand, but the manufacturer is thinking young when it comes to getting the word about new and upgrade products out to the construction and home-improvement communities. Read how those tactics—include a reliance on communities like Facebook, a dedicated...

2010 IMA Award winner, New Media & Integrated Promotion | Blurb attracts agency creative directors by publishing their one great idea that got away...

2010 IMA Award Winner, Promotional Web Site | Pedigree suggests that 4 million people adopt dogs...

2010 IMA Award Winner, Promotional Web Site | Quick-food restaurant Subway of Canada was looking for a promotion that would get their customers excited about their brand and generate increased sandwich and 21-ounce Coca-Cola fountain-drink sales from April to June, a time of year when sales were...

2010 IMA Award Winner, Mobile Marketing | Yamaha’s Watercraft division, which sells boats, wave runners and other products to adults of all ages, wanted to expand its mobile offerings with a multi-layered mobile campaign and in-depth WAP site providing news and other product information...

Cisco Systems could be considered a pioneer in social media. But whether your enterprise isa global high-tech titan or not, there's a lot to learn from the San Jose, CA-based company's efforts. Chief Business Marketer talked to LaSandra Brill, senior manager of global social media, about how Cisco...

2010 IMA Award Winner, Integrated Promotion | Raytheon partnered with Walt Disney World to open a MathMovesU.com attraction at Epcot. The simulated thrill ride, called The Sum of all Thrills, lets visitors use math to design and then experience their creations in a state-of-the-art robotic simulator...

2010 IMA Award Winner, Internet-based Loyalty Marketing | After it determined that one-third of all small businesses reported that the uncertain economy was their biggest challenge, American Express Open re-launched its Website as a robust online resource...

TracyLocke Takes Top Award for App that “Washes Away” Unsightly Facebook Photos2010 IMA Award Winner, Best In Show | Wisk laundry detergent, which has been helping people clean piles of dirty laundry for years, debuted a Facebook application to help people scrub clean their online networks of any...

New Balance is celebrating its 20-year partnership with Susan G. Komen by releasing this short film titled “Running on Hope” on YouTube this month...