Catalina Marketing, which offers precision marketing and shopper-driven media, has hired a former Google executive to handle its digital services.
Chris Henger has been named executive vice president, digital services to lead the firm’s expansion in this area. Henger joins the company from Google’s Affiliate Network business, originally part of the Google acquisition of DoubleClick in 2008.
“Chris clearly understands how Catalina Marketing is uniquely positioned to make digital marketing a measurable and scalable opportunity for the food, health and beauty and OTC industries,” Dick Buell, Catalina Marketing’s chief executive officer said in a release.
Henger had also worked as a member of the executive team at Performics, an interactive marketing firm specializing in search and affiliate marketing, which was acquired by DoubleClick in 2004. In 2008, Henger played a key role in integrating DoubleClick Performics with Google’s Affiliate Network launch.
