Chief Marketer 2011 Social Marketing Survey: Social Marketing Goes Mainstream

They may not agree on how to measure the ROI of a social campaign or even what a ‘like’ is worth, but marketers are setting those doubts aside and storming into social channels to engage their customers. B-to-C or B-to-B, everyone’s social now, but they’re taking some very different approaches and setting unique aims for their efforts. Find out more with the latest version of our social marketing research.