Chief Marketer 2010 Prospecting Survey: General Outlook

In this ROI-centric climate, marketing wisdom has it that it’s cheaper to retain or reactivate a current customer than to acquire a new one. But those leads have to keep coming, and Chief Marketer fielded its first survey on prospecting and lead generation at the end of 2009, getting answers from almost 1,000 marketers about their strategies and tactics for turning up sales prospects this year.