get a full look at what marketers big and small are piloting in digital, and why they're not sweating the ROI--yet
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Tracking interactive marketing has become a full-time job, with new channels popping up almost monthly. This year's research finds marketers testing many of those platforms, not so much for first-mover advantage as to get some early learnings in case they boom Twitter-style. Click here to get a full look at what marketers big and small are piloting in digital, and why they're not sweating the ROI--yet.
